Give your customers an 'aha' moment

The video tutorial emphasizes the importance of balancing user expectations with unexpected features to create an intuitive and delightful user experience. It highlights the need for intuitive design by meeting user expectations, such as button placement and color schemes, while also incorporating surprising elements that enhance user engagement, like innovative payment methods or tracking features. The key is to maintain simplicity and creativity, ensuring that even unexpected features are easy to use and understand.

What are the two main things that need to be provided to users according to the text?

How does the text describe the balance between what users expect and what they don't expect?

What is meant by the 'aha moment' in the context of user experience?

According to the text, why is it important for features to be intuitive for users?

What role does creativity play in app design as mentioned in the text?