Audi's Keogh Says Strong Brand Is Driving Business

The transcript discusses Audi's diverse product range, highlighting the success of the Q5 and Q7 models. It examines the impact of the US tax bill on luxury car sales, noting positive consumer confidence. Regional performance is analyzed, with strong growth in southern markets like Texas. The discussion also covers Audi's stable credit and financing model, emphasizing low defaults and a balanced leasing strategy.

What factors contribute to the success of the Q5 and Q7 models according to the text?

Discuss the significance of the tax bill on premium car sales in the United States.

How does consumer confidence impact the luxury car market as mentioned in the text?

What are the potential challenges facing Audi's sales in regions like New York and California?

What strategies has Audi implemented to ensure growth in southern markets?