Pac-12 Commissioner Calls Alibaba Partnership a Big Deal

The PAC 12 has partnered with Alibaba to broadcast college sports in China, marking the first time a college sports network is available there. This partnership will distribute 175 live events, including a regular season basketball game. The Chinese audience's interest in basketball and prestigious brands is significant. Technological advancements in digital transmission have made this international distribution cost-effective. The PAC 12 network aims to promote a wide range of sports and provide exposure for student athletes, aligning with its mission to control and broadcast diverse sports content.

In what ways has digital transmission impacted the costs and logistics of broadcasting PAC 12 events internationally?

What is the mission of the PAC 12 regarding the promotion of student athletes and their events?