How do We Plan for Marketing Success?

The video discusses the key functions of marketing management, focusing on planning for success. It highlights three main areas to consider: the company itself, competition, and external influences. Companies must assess their strengths and weaknesses, anticipate competitor reactions, and account for external factors like political, economic, and cultural changes when creating marketing plans.

In what ways can understanding customer influences impact a company's marketing approach?

How can changes in political and legal aspects affect a business's marketing strategy?