The Science of Attraction: What Makes Us Give a Second Look?

The video discusses research by the Perception Laboratory at the University of Saint Andrews, which explores universal perceptions of attractiveness using a computer program that morphs digital images of faces. The study finds global agreement on attractive features, with potential applications in business and politics. The technology could be used for marketing and even to enhance the appeal of political figures.

What are the main questions being explored by the Perception Laboratory?

How does the computer program developed by the Perception Laboratory work?

What findings did the psychologists discover about people's views on attractiveness?

What implications does the research on attractiveness have for marketing and business?

In what ways might politicians utilize the technology developed by the Perception Laboratory?