How To Make a Facebook Cover Photo - Facebook Banner Cover Size

The video tutorial emphasizes the importance of having a well-designed Facebook cover for your business page. It explains that the cover is the first thing visitors see and should reflect your brand. The tutorial provides guidance on the correct dimensions for both desktop and mobile views, highlighting the need to account for bleed areas. It suggests including images, branding elements, or calls to action on the cover to engage visitors. Finally, it advises against leaving the cover empty, as it can give a negative impression of your business.

What are the two main purposes of a Facebook cover as mentioned in the text?

Why is it important not to leave your Facebook cover empty?