Mattel says it 'deeply' regrets misprint on 'Wicked' dolls packaging that links to porn site

Mattel says it 'deeply' regrets misprint on 'Wicked' dolls packaging that links to porn site

Assessment

Interactive Video

Business, Design, Other

9th - 10th Grade

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the release of new Wicked dolls by Mattel, in partnership with Universal Pictures, to promote a new film. An error on the packaging directed users to the wrong web address. Mattel is aware of the issue and is taking steps to correct it.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the new Wicked dolls line?

To commemorate an anniversary

To launch a new toy series

To promote a new film

To celebrate a holiday

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is collaborating with Mattel for the special edition Wicked dolls?

Warner Bros.

Disney

Universal Pictures

Paramount Pictures

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the incorrect web address printed on the packaging?

wickedmovie.com

wickeddolls.com

wicked.com

wickedfilm.com

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should have been the correct web address on the packaging?

wickedfilm.com

wickeddolls.com

wicked.com

wickedmovie.com

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Mattel respond to the packaging error?

They ignored it

They recalled all products

They issued a public apology

They took immediate action to fix it