Glu Mobile Expands Beyond Kim Kardashian

Glu Mobile Expands Beyond Kim Kardashian

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the success and challenges of celebrity game apps, particularly Kim Kardashian's app, and the company's pivot to new game types like Covered Fashion and Design Home. It highlights future game developments, including a Disney Pixar game, and explores the potential of games in messenger apps. The conversation also touches on the growth of social games, diversity in gaming, and business strategies, including mergers and acquisitions. The competition is not with a single game but with the limited time users have for entertainment on their phones.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns does the speaker express regarding diversity in the gaming industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What future projects is the company excited about, particularly regarding Disney and Pixar?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the biggest competition the company faces in the gaming market?

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