Campari Sees ‘Revenge Conviviality’ Fueling Spirits

The video discusses the resurgence of tourism and its impact on beverage sales, particularly in areas with high vaccination rates. It highlights the concept of 'revenge conviviality' as people seek to reconnect with friends and family after lockdowns, leading to increased sales of spirits. The UK serves as a case study, showing a significant bounce in social activities and sales as restrictions ease and vaccination reaches critical mass.

What factors are contributing to the increase in tourism as we approach the summer months?

How has the reopening of the UK impacted social gatherings and drinking habits?

How does the vaccination rate influence the reopening of social venues?

What observations were made regarding the demand for tables at pubs and restaurants in the UK?

What does the term 'revenge conviviality' refer to in the context of post-lockdown behavior?