BMW CEO Future in Doubt as Contract Renewal Looms

BMW CEO Future in Doubt as Contract Renewal Looms

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges BMW has faced since 2015, including trade wars, electrification costs, and antitrust issues. It questions the leadership of Mr. Krueger and whether he has the right strategy to navigate these challenges. Despite declining profits, BMW is still performing well in China and is cautious with its electric vehicle strategy, opting for a wait-and-see approach due to the current unprofitability of electric cars.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker believe BMW is still performing well?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on BMW's approach to electric vehicles?

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