Coca-Cola Promotes James Quincey to CEO

Coca-Cola Promotes James Quincey to CEO

Assessment

Interactive Video

Business

University

Hard

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The video discusses the leadership transition at Coca Cola, focusing on James' expected role as CEO and whether he will continue the strategies set by Muhtar Kent. Quincy has been pushing forward Kent's agenda, emphasizing portfolio expansion and health-conscious products. Coca Cola faces challenges in revamping its distribution system and reducing reliance on sugary drinks. The company aims to boost margins by focusing on higher-margin businesses and pledges to reduce sugary beverage reliance over the next decade.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What initiatives has Quincy pushed forward since taking over the role?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two major challenges faced by Coca Cola as mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Coca Cola planning to address the decline in per capita soda consumption?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes in packaging sizes has Coca Cola promised to implement?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of reducing reliance on sugary beverages for Coca Cola?

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