L'Oreal CEO Sees 'Minimal Impact' From Trade War, Calls U.S. Market 'Flat'

L'Oreal CEO Sees 'Minimal Impact' From Trade War, Calls U.S. Market 'Flat'

Assessment

Interactive Video

Business

University

Hard

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The video discusses L'Oreal's local production strategies and the minimal impact of the trade war on its operations. It highlights the flat US market despite a strong economy and emphasizes Asia's role as a growth engine. L'Oreal's strategies include media investment and millennial recruitment. The partnership with Alibaba for acne solutions and customization trends are explored. Sustainability efforts and the Notre Dame donation are also discussed.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does the trade war have on the US consumer according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the market in the US been described in the recent context?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Asia for L'Oreal's business this year?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What partnership did L'Oreal announce with Alibaba, and what is its purpose?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends in consumer behavior are highlighted in the text?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does L'Oreal plan to address environmental concerns regarding packaging?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What was L'Oreal's response to criticism regarding their donations to Notre Dame?

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