Apple Inks Two Movie Deals in Hollywood Push

Apple is expanding its content offerings by acquiring its first animated film, 'Wolf Walkers,' and a documentary, 'The Elephant Queen.' These acquisitions mark a significant step for Apple in the film industry, where it has been less active compared to its TV ventures. The company aims to compete with established players like Netflix, which has been making strides in film content. Apple's strategy involves high-quality productions with Oscar-nominated creators, but it faces challenges in catching up with competitors who invest heavily in content. The industry is watching to see how Apple's efforts will unfold.

What potential future directions could Apple take in its film content strategy?

What challenges does Apple face in the film industry compared to competitors like Netflix?