New 'Smart Parka' Targets Global Online Market

North Aware, a startup, launched the smart parka, a winter coat with innovative features like built-in gloves and a scarf. Initially funded through a successful Kickstarter campaign, the company raised $3 million from nearly 9000 backers. The coat is designed to balance fashion and functionality, appealing to a global market, especially in North America. North Aware plans to expand its online sales and eventually enter retail stores. The coat's unique features aim to prevent loss of accessories, providing convenience and warmth.

How does the design of the smart parka cater to both functionality and fashion?

What are the sales goals for North Aware in 2017?

What are the benefits of having built-in gloves and a scarf in the coat?