Building an Authentic Audience

The video tutorial by Bill Carmody emphasizes that building an audience is not about numbers but about connecting with people who genuinely care about your mission. It highlights the importance of having a clear mission and focusing on the 'why' behind your actions, as inspired by Simon Sinek's 'Start with Why'. The tutorial encourages viewers to build a tribe of like-minded individuals who share the same passion and to avoid focusing solely on social metrics.

According to the text, why is it important to focus on 'why' you do what you do?

What does the term 'building a tribe' refer to in the context of audience building?