Apple's Design Chief to Leave After Replacing Ive

Apple's Design Chief to Leave After Replacing Ive

Assessment

Interactive Video

Business, Architecture

University

Hard

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Apple's top industrial designer is leaving after three years in the role and two decades at the company. This departure is significant due to Apple's strong emphasis on design, a key differentiator for its products like the iPhone and iPad. The company has not yet named a replacement, and the designer will remain for six months to aid in the transition. The impact on Apple's design leadership and future operations is a major concern.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been Apple's key differentiator according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is the key industrial designer at Apple leaving the company?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How long had the departing designer been in her role at Apple?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the departure of the industrial designer for Apple?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What transition period is mentioned for the departing designer?

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