The video discusses the unique characteristics of Gen Z, the first generation born into an online world, and their significant impact on the global economy. It highlights their digital-native lifestyle, market implications, and consumption trends, such as a preference for experiences over goods and a focus on sustainability. The video also explores the economic influence of Gen Z, particularly in emerging markets, and introduces Gen C, the COVID generation, emphasizing their potential to drive new economic theories and environmental solutions.

What are some consumption trends observed in Xers Zil Xennials, particularly regarding sustainability?

How do Xers Zil Xennials view their identity in relation to global citizenship?

What challenges do emerging markets face in maximizing the potential of Gen Z?