Liberty Global to Buy Sunrise for $5.4 Billion

Liberty Global to Buy Sunrise for $5.4 Billion

Assessment

Interactive Video

Business

University

Hard

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The video discusses the convergence strategy in the telecom industry, focusing on the merger of UPC Switzerland and Sunrise, which aims to compete with Swisscom. It highlights the market dynamics, including the shift from cable TV to online streaming, and the economic considerations of the deal, such as share price and valuation. The analysis concludes that the deal is reasonably priced compared to industry standards.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why was the share price of Sunrise somewhat depressed before the deal?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the valuation of the merged companies compare to Swisscom?

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