TED: 7 tools for building a business people trust | Marcos Aguiar

The video explores the concept of trust in business ecosystems, using the example of Hop Skip Drive to illustrate how trust can be built in seemingly untrustworthy situations. It discusses a study on trust's role in business success, identifying seven tools that successful ecosystems use to build trust. The video emphasizes the importance of designing for trust and highlights the need for a combination of digital and human elements to create bionic trust systems. It concludes by suggesting that these trust-building tools can be applied to various systems beyond business.

What is the main concern raised about trusting strangers with children?

How did Hop Skip Driver manage to build trust in their system?

How can trust impact the success of business ecosystems?

Why do many failed ecosystems assume cooperation will emerge spontaneously?

What are the implications of trust being a source of competitive advantage?

What are the seven trust tools identified in successful ecosystems?

How does transparency contribute to trust in ecosystems?

What role does digital technology play in building trust within ecosystems?

What is meant by 'bionic trust systems' in the context of ecosystems?

In what ways can schools and governments become more trustworthy?