Trex CEO Sees Growth Amid a Housing Downturn

The video discusses the relationship between housing market trends and consumer confidence, focusing on Trex's strategies to gain market share from wood alternatives. It highlights the impact of tax deductions on consumer spending, Trex's growth through brand loyalty and advertising, and the effects of lumber price volatility. The video also covers Trex's cost control measures and the impact of tariffs on imports.

What is the relationship between consumer confidence and spending on home improvements?

How have changes in tax deductions affected homeowners' willingness to spend on their homes?

What strategies has Trex implemented to gain market share from wood products?

How have lumber price fluctuations impacted Trex and its competitors?

What measures has Trex taken to mitigate the impact of tariffs on aluminum imports?