Selling a new idea internally

The video discusses a challenge faced by a company in incentivizing customers to return used garments. The solution involved partnering with charity shops, specifically Oxfam, to create a clothing exchange program. This program offered consumers rewards for returning garments, benefiting both the charity and the company. The initiative was successful, but required internal trust and stakeholder negotiation to implement.

What was the main challenge faced by the organization regarding used garments?

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How did the teacher propose to incentivize consumers to return their used garments?

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What was the outcome of the partnership between the retailer and the NGO?

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What were the benefits for Oxfam in the clothing exchange initiative?

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What internal lesson did the organization learn from this initiative?

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