States Turn To Social Media Influencers To Boost Vaccination Rates

Several states, including Colorado, are leveraging social media influencers to promote COVID-19 vaccination. Colorado's campaign, 'Power the Comeback,' aims to share accurate vaccine information and counter misinformation. Led by marketing expert Patricia Lupini, the initiative targets individuals who rely on social media for information, as they are often more hesitant to get vaccinated. Research by the Colorado Department of Public Health indicates that people are more receptive to information from trusted influencers than from official sources like the CDC.

How does the influencer program aim to address vaccine hesitancy?

What type of information do people prefer according to the findings of the Colorado Department of Public Health?