Covid-19 'Ironically' Boosted Cannabis Market, Curaleaf CEO Says

The video discusses the impact of COVID-19 on the cannabis industry, highlighting increased demand and revenue growth. It examines consumer demand elasticity amid economic challenges and the potential market expansion due to state legislation. The video also identifies the illicit market as the main competitor, with potential future competition from tobacco and consumer goods companies.

What factors could impact the cannabis industry if the economic conditions continue to deteriorate?

What potential changes in legislation are anticipated in November regarding cannabis use?

Who is considered the biggest competitor to the cannabis industry according to the text?