BURBERRY ANDREW MAAG

The video discusses a British brand's partnership with a renowned French department store, highlighting the significance of Paris as a luxury destination. It emphasizes the brand's long-standing presence in Paris and its commitment to digital innovation to engage global customers. The brand's consistent global customer base and the excitement of sharing its story from London to Paris are also explored. The video concludes with a focus on digital engagement techniques, including the use of smartphones and social media.

What similarities and differences exist between luxury consumers in Paris and London?

In what ways does the brand engage with customers digitally?