LeBron Coach's Former Club Shoots for U.S. Success

Moscow is aiming to retain the Basketball Champions League while Maccabi Tel Aviv is strategizing to enter the US market through TV rights, games against NBA teams, and basketball camps. Despite having a strong fan base, Maccabi faces challenges due to the lack of star players. Financially, Maccabi makes around $20 million annually, similar to LeBron's wages. Their presence in video games like Xbox helps maintain their appeal. The video discusses the strategies, challenges, and opportunities for Maccabi Tel Aviv in expanding its reach in the US market.

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