VOICED : India Post rides e commerce wave as villagers buy online

India Post, the world's largest postal network, is leveraging ecommerce to address its $800 million deficit. The rise of mobile phones and internet access has increased online shopping, with partnerships with major companies like Amazon and Flipkart. Consumers benefit from the convenience and variety of online shopping, though challenges like payment on delivery and parcel refusals persist. Despite these issues, India Post delivers 75,000 packages daily, indicating ecommerce's potential to rejuvenate the postal service.

What role does India Post play in the ecommerce landscape of India?

How has the use of mobile phones impacted shopping habits in India?

What is the significance of partnerships between India Post and online sellers?

In what ways has online shopping changed the purchasing behavior of consumers?

What are some challenges faced by shoppers in rural areas regarding ecommerce?