Peloton Shares Plunge on Reduced Forecast

The video discusses Peloton's fiscal challenges, including supply chain issues, rising input costs, and a significant downward revision in fiscal 2022 guidance. Despite increased workout hours and subscriptions, revenue and subscriber forecasts are lower than expected. The company aims to target younger, less affluent consumers, moving away from being a luxury brand. Competition from companies like Lululemon and Apple, along with market uncertainties, pose additional challenges. The focus is on understanding consumer behavior and maintaining engagement despite reduced usage.

How has consumer behavior changed post-pandemic according to the discussion?

What does the chart in the earnings deck reveal about the time spent working out by digital subscribers?

What challenges does Peloton face in terms of competition in the fitness market?