Apple's Hot iPhone Quarter Masks Behind-the-Scenes Slowdown

Apple's Hot iPhone Quarter Masks Behind-the-Scenes Slowdown

Assessment

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Business, Architecture

University

Hard

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Apple reported $83 billion in revenue for its third quarter, showing a 3% year-over-year growth, primarily driven by the iPhone. The company faced challenges such as economic downturns, supply chain issues, and geopolitical tensions. While services like TV Plus and iCloud grew, the Mac and wearables segments underperformed. CEO Tim Cook attributed the wearables slowdown to macroeconomic factors, as consumers prioritized spending elsewhere. Despite these challenges, Apple outperformed many competitors.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was Apple's total revenue for its third quarter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the performance of the iPhone impact Apple's overall revenue?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to Apple's revenue growth or decline in the quarter?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What issues did Apple face in the quarter that affected its product segments?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What did Apple CEO Tim Cook attribute the slowdown in wearables to?

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