Black in Focus: Savage X Fenty's Christiane Pendarvis

Black in Focus: Savage X Fenty's Christiane Pendarvis

Assessment

Interactive Video

Business

University

Hard

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Karen Tool interviews Christiane Pendarvis, Co-president of Savage X Fenty, discussing her role and the brand's growth. They explore Rihanna's influence, the global lingerie market, and the success of the Click-to-Buy model. The conversation highlights the expansion of male lingerie, the impact of COVID-19 on business, and the membership model. Future plans include retail expansion and international growth, with a focus on inclusivity and innovation.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key features of the membership model offered by Savage X Fenty?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Savage X Fenty employing for international growth?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the plans for Savage X Fenty's brick-and-mortar presence?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Savage X Fenty aim to cater to a diverse customer base?

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