Does Digital Advertising Work?

Does Digital Advertising Work?

Assessment

Interactive Video

Business, Social Studies, Biology

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video explores Apple's influence on advertising, highlighting how mobile devices like the iPhone and iPad have changed content consumption. It discusses the effectiveness of banner ads, noting their limited impact on mobile devices. The conversation shifts to pop-ups, with insights from Ethan Zuckerman, who created them, and their effect on user behavior. The video also examines the industry's move beyond banner ads to create immersive experiences, though some view this as unrealistic. Finally, it addresses the risks of tech companies controlling advertising, emphasizing potential regulatory challenges.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the effectiveness of pop-up ads based on the conversation.

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the term 'holy grail' refer to in the context of advertising experiences?

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OFF

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