Does Digital Advertising Work?

The video explores Apple's influence on advertising, highlighting how mobile devices like the iPhone and iPad have changed content consumption. It discusses the effectiveness of banner ads, noting their limited impact on mobile devices. The conversation shifts to pop-ups, with insights from Ethan Zuckerman, who created them, and their effect on user behavior. The video also examines the industry's move beyond banner ads to create immersive experiences, though some view this as unrealistic. Finally, it addresses the risks of tech companies controlling advertising, emphasizing potential regulatory challenges.

Discuss the effectiveness of pop-up ads based on the conversation.

What does the term 'holy grail' refer to in the context of advertising experiences?