Secondary Meaning for Descriptive Marks

The video tutorial explains the concept of secondary meaning in trademark protection. It covers various tests and factors used by courts to determine if a mark has acquired secondary meaning, such as dictionary testing, imagination test, and competitor's use. The tutorial also discusses the types of evidence that can be presented to establish secondary meaning.

Explain the imagination test and its role in assessing a mark's descriptiveness.

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What types of evidence can demonstrate that descriptiveness has achieved secondary meaning?

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