Marketing Audit

The video tutorial discusses how to conduct a marketing audit, detailing each step from defining the scope to developing action plans. It highlights common weaknesses found in audits, such as lack of strategy, inadequate digital presence, and insufficient use of analytics. The tutorial aims to help small and medium-sized businesses improve their marketing performance by identifying problem areas and opportunities.

What is the primary goal of a marketing audit?

Describe the importance of defining the scope of a marketing audit.

What are the key components involved in conducting a SWOT analysis?

How can customer feedback be utilized in a marketing audit?

Explain the significance of evaluating the marketing return on investment.

What recommendations can be made based on the findings of a marketing audit?

What are some common weaknesses found in small and medium-sized businesses during marketing audits?