CBS Agrees to Merge With Viacom in $11.7 Billion Deal

CBS Agrees to Merge With Viacom in $11.7 Billion Deal

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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FREE Resource

The video discusses the leadership changes in major media companies, focusing on the challenges faced during mergers and the legal issues that arose. It highlights the impact of these mergers on the media landscape, particularly in relation to streaming services like Netflix, as new media giants emerge to compete globally.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the challenges faced by the CEOs mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the merger have on CBS and its relationship with cable TV channels?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Mario Gabelli respond to the merger, and what was his concern?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the emergence of another giant media company mean for Netflix?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends in content creation and streaming platforms are anticipated as a result of these mergers?

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