489166845

489166845

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the upcoming changes in leadership at Sainsbury's, with Mike Coupe taking over. It highlights Sainsbury's strategy to focus on fair trade products rather than massive price cuts, amidst intense competition from Tesco, Morrisons, and hard discounters like ALDI and Lidl. Despite a rise in profits, Sainsbury's faces challenges with projected income decline and the need for a new strategy to maintain its market position.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Who is the internal successor mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy does Sainsbury's plan to use to win customers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the projected income change for Sainsbury's next year?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is Sainsbury's facing from competitors?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Sainsbury's need to maintain its market position according to the text?

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