How Customers Can Find Value in the Currency of Miles and Points

How Customers Can Find Value in the Currency of Miles and Points

Assessment

Interactive Video

Business, Architecture, Other

University

Hard

Created by

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FREE Resource

The video discusses the evolution of credit card rewards, highlighting the competition among companies to offer attractive signup bonuses and the challenges of redeeming points due to limited award seats. It emphasizes the importance of understanding the value of points, recommending strategies like transferring points to partners for better value. The video also explores consumer behavior, credit card companies' strategies, and future trends in rewards, such as points transfer and blockchain innovations.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the worst uses of credit card points according to the discussion?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies do credit card companies use to retain customers in a competitive market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What innovative trends are emerging in the travel and rewards space?

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