Customer Relations Letters

Bill Carmody discusses the importance of writing customer relations letters from the customer's perspective. He emphasizes understanding customer needs and effective communication to build long-term relationships. The video covers various reasons for writing such letters, including acknowledgment, inquiries, loyalty checks, and complaint responses. The key takeaway is to focus on what the customer needs to hear rather than what the business wants to say.

What are some reasons for writing a letter to a customer?

Why is it important to write from the customer's perspective?

How can communication be defined according to the text?

What should you consider about the customer when writing a letter?

What is the ultimate goal of maintaining customer relations?