The Roles of Brands in the Fight for Racial Justice

The video discusses the role of businesses, particularly Ben & Jerry's, in addressing racial justice and systemic racism. It highlights the importance of corporate accountability, setting measurable goals, and the role of marketers in driving social change. The conversation also touches on the impact of corporate donations and the ethical considerations in media and advertising.

What does the speaker identify as a key to building trust with marginalized communities?

What role do partnerships play in Ben and Jerry's approach to social justice?

How does the speaker view the relationship between business values and social activism?

What are some specific areas of focus for Ben and Jerry's in addressing systemic racism?