Jeffrey Immelt on Running GE After the Sept. 11 Attacks

The transcript covers a career journey at GE, starting in sales and marketing, leading to a CEO role. It highlights the challenges faced during 9/11, including aviation and insurance issues, and the anthrax scare at NBC. The narrative emphasizes stress management and decision-making in crisis situations.

What motivated the speaker to join GE and what were their initial expectations?

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Describe the challenges the speaker faced when selling plastics.

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How did the events of 9/11 impact the speaker's role at GE?

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What decisions did the speaker have to make regarding airline bailouts after 9/11?

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What was the speaker's reaction to the anthrax incident at NBC?

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