Kenshoo Is Experiencing 'Tremendous Growth': CEO

The video discusses Bain Capital's potential involvement with Israeli startups and highlights Kensho's role in predictive marketing for major companies. Kensho's CEO elaborates on the company's growth strategy, emphasizing consumer engagement and conversion. The discussion also covers Kensho's considerations for public listing, likely in the US, due to its digital marketing prominence. Additionally, Kensho's acquisition strategy focuses on innovative technology and human capital, with recent acquisitions like AD Quant.

Why does Kensho consider the United States as a core market for its operations?

What are the potential future plans for Kensho regarding acquisitions?