White Hat SEO

The video discusses the importance of Search Engine Optimization (SEO) in marketing, focusing on White Hat SEO, which adheres to ethical practices and search engine policies. It emphasizes user-focused strategies, site performance, and architecture to enhance user experience. The video also highlights the significance of high-quality content and the use of images and videos to attract users and improve SEO.

How can high-quality content impact search engine optimization?

In what ways do images and videos enhance user engagement on websites?