Polaris Slingshot: A Big, Bold Bet on Innovation

Polaris Slingshot: A Big, Bold Bet on Innovation

Assessment

Interactive Video

Business

University

Hard

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The video discusses the competitive landscape in the off-road vehicle market, emphasizing that no company is entitled to market share. It introduces the Scout brand, priced slightly above Harley, and highlights the importance of growth outside the US. The CEO focuses on execution and hiring challenges, particularly in engineering and assembly line operations. The Slingshot product is presented as a successful innovation, with strong consumer and dealer reactions, signaling Polaris's commitment to bold investments.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is the company facing in terms of workforce?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected consumer reaction to the new product, the Slingshot?

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