Philipp Plein on his Crypto Concept Store, Future of Shopping

The video discusses the integration of cryptocurrency in the luxury fashion industry, focusing on a brand's pioneering efforts to accept crypto payments. It highlights the challenges of pricing with volatile currencies, the diverse global clientele, and the brand's expansion into NFTs. The video also touches on the influence of celebrities in promoting crypto and NFTs, and the brand's strategy to link physical products with digital assets.

What are the expected revenue figures from crypto sales for the brand in 2022?

How does the brand plan to integrate NFTs into its business model?

What role do celebrities play in promoting the brand's crypto initiatives?