There’s Pent Up Demand for Movies Post-Covid: Imax China CEO

The video discusses the resurgence of the cinema industry post-pandemic, highlighting record-breaking box office numbers in China, particularly for IMAX. It explores the pent-up demand for cinema experiences, the impact of streaming services, and the challenges faced by the global market. The discussion also covers social distancing measures in cinemas and the future of film approval in China, emphasizing the growing focus on local language films and industry trends.

What challenges do foreign films face in entering the Chinese market?

How are local language films performing compared to foreign films in China?

What strategies are being employed to enhance the cinematic experience in China?