INTERVIEW: Jon Bon Jovi on e-commerce vs bricks and mortar

The video discusses the misconception that apps contributed to HMV's bankruptcy, suggesting instead that physical media, like CD packages, offer unique value. It highlights the interactive potential of CD jackets when combined with apps, making them appealing to younger fans. The speaker emphasizes the importance of re-engaging with album artwork to enhance the fan experience.

What is the speaker's view on the role of apps in HMV's financial troubles?

• Apps were the main reason for HMV's bankruptcy.

• Apps had no impact on HMV's bankruptcy.

• Apps could potentially enhance the value of physical music packages.

• Apps made physical music packages obsolete.

How does the speaker suggest apps could enhance the experience of owning a CD package?

• By updating the physical package with new information.

• By offering discounts on future purchases.

• By allowing users to share music on social media.

• By providing exclusive online content.

What does the speaker prefer as a fan?

• Listening to music on the radio.

• Streaming music online.

• Having a CD jacket displayed on the wall.

• Digital downloads over physical copies.

What does the speaker reminisce about regarding music?

• The popularity of music festivals.

• The sound quality of vinyl records.

• The artwork and design of album covers.

• The convenience of digital music.

Why does the speaker believe re-engaging with music artwork is important?

• It increases the sales of physical albums.

• It makes music more engaging for younger fans.

• It supports local artists.

• It helps in preserving music history.