EVENT CAPSULE CLEAN: Pepsi Presents The Premiere Of Latinos Living The American Dream, Los Angeles, CA, United States, 1

Pepsi launched the Yo Sumo campaign to encourage Latino participation in the census and highlight individual stories. The campaign evolved into a platform showcasing inspiring stories from the Latino community. Eva was chosen to create a documentary that beautifully captured these narratives, emphasizing the changing landscape of America through Latino experiences.

What was the primary goal of the Pepsi Yo Sumo campaign?

• To encourage people to fill out the census

• To launch a new social media platform

• To promote a new Pepsi product

• To organize a Latino music festival

What did the Pepsi Yo Sumo program aim to highlight?

• The sales figures of Pepsi products

• The individual stories of overcoming adversity

• The history of the Latino community

• The number of Latino consumers

How did the Pepsi Yo Sumo program share the stories of the Latino community?

• Via an online platform

• Through a series of TV commercials

• Through a printed magazine

• By organizing community events

Who was responsible for creating the documentary for the Pepsi Yo Sumo campaign?

• A famous Hollywood director

• A group of Latino community leaders

• A team of Pepsi executives

• Eva, who had a vision for the project

What was the purpose of the documentary created by Eva?

• To provide a historical account of the census

• To showcase Latino music and dance

• To compile and present inspiring stories

• To advertise Pepsi products