INTERVIEW: Ruby Anik on JCPenney's new campaign and why the I Heart Ronson line is a perfect fit for JCPenney (Footage b

The video discusses JCPenney's initiative 'New Look, New Day, Who Knew', focusing on the discovery of style and surprising customers. The event aims to present JCPenney in a trendy way to attract younger customers. Ihar Ronson is highlighted for her magnetism and connections, contributing to the event's success.

What is the main theme of the 'New Look, New Day, Who Knew' campaign by JCPenney?

• Innovation in technology

• Discovery and surprise in style

• Discounts and sales

• Environmental sustainability

What is the primary goal of JCPenney's new campaign?

• To increase online sales

• To attract a younger audience with a trendy image

• To expand internationally

• To focus on luxury products

How did customers react to the 'New Look, New Day, Who Knew' campaign?

• They were confused

• They were disappointed

• They were excited and curious

• They were indifferent

What makes Ihar Ronson a perfect fit for the JCPenney campaign?

• Her experience in retail management

• Her magnetism and famous family connections

• Her background in technology

• Her expertise in finance

What unique quality does Ihar Ronson bring to the JCPenney event?

• Her athletic achievements

• Her culinary expertise

• Her technical skills

• Her whimsical fashion sense