Go Red For Women National Casting Call

The video discusses how women can reduce their personal risk by building awareness, especially in light of racial gaps in disease awareness. Macy's established the Go Red for Women Multicultural Fund to address these gaps and promote heart health education in multicultural communities. Additionally, Macy's funds research on heart disease among Latina and African American populations. To encourage participation, Macy's offers savings for wearing red or purchasing a Go Red pin, with proceeds benefiting the movement.

Why is it important for women to be aware of their personal risk regarding heart disease?

• To promote fashion trends

• To reduce their personal risk

• To support local businesses

• To increase sales at Macy's

What was the primary reason for establishing the Macy's Go Red for Women Multicultural Fund?

• To narrow racial gaps in disease awareness

• To promote Macy's new clothing line

• To increase store profits

• To launch a new advertising campaign

How does Macy's plan to educate multicultural communities about heart health?

• By offering free gym memberships

• By providing free medical check-ups

• Through online webinars

• Through community health fairs and media outreach

What benefit do customers receive for wearing red while shopping at Macy's?

• A free gift

• An all-day savings on purchases

• A free meal at the food court

• A chance to win a vacation

What happens to the proceeds from the sale of the Go Red for Women red dress pins?

• They are used for store renovations

• They are given as bonuses to employees

• They benefit the Go Red for Women movement

• They fund a new advertising campaign