Melissa Auf der Maur Interview (clip 1)

The speaker discusses their approach to business, emphasizing the importance of following their heart and intuition. They prioritize creative control and freedom, even at the cost of financial stability, and have chosen to reject traditional record labels to maintain their artistic integrity. This decision stems from a desire to ensure that all aspects of their work are valued and not compromised.

What is the speaker's primary approach to making business decisions?

• Relying on past experiences

• Listening to their heart and intuition

• Following market trends

• Consulting financial advisors

Why does the speaker choose to go into debt?

• To maintain creative control and freedom

• To invest in new technology

• To expand their business

• To hire more employees

What does the speaker refuse to compromise on?

• Project deadlines

• Quality of their creative work

• Team size

• Marketing strategies

What is the speaker's stance on working with record labels?

• They are open to any record label

• They avoid all business partnerships

• They prefer to work independently

• They only work with labels that embrace their full artistic identity

What does the speaker value most in a business partnership?

• Financial gain

• Embracing their entire artistic identity

• Brand recognition

• Access to a larger audience