Ne-Yo and Macy's Brand Alfani Reveal Fall Ad Campaign

Ne-Yo and Macy's Brand Alfani Reveal Fall Ad Campaign

Assessment

Interactive Video

Business, Design, Arts

9th - 10th Grade

Hard

Created by

Wayground Content

FREE Resource

Tom Papantonio, VP of Men's Design at Macy's, introduces a special event for Macy's and Alfani. He highlights Alfani's evolution into a lifestyle brand and announces the launch of Alfani Red, a modern fit line. A unique marketing campaign has been created, featuring Grammy Award winner Ne-Yo as the face of Alfani Red, blending fashion and music.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is Tom Papantonio?

The CEO of Macy's

The Vice President of Men's Design at Macy's

A famous fashion designer

The head of Alfani's marketing team

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Alfani Red known for?

A casual and relaxed fit

A traditional and loose fit

A sleek, modern, closer-to-the-body fit

A vintage and classic style

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes the Alfani Red campaign unique?

It focuses on traditional marketing methods

It is unlike anything Macy's has done before

It is the first campaign to feature a celebrity

It is a digital-only campaign

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is the new face of Alfani Red?

Rihanna

Ne-Yo

Beyoncé

Justin Timberlake

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What qualities does the artist representing Alfani Red exemplify?

Vintage and retro

Bold and sleek

Traditional and classic

Casual and relaxed

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