Diesel xXx Rock & Roll Circus - New York City

The video discusses Diesel's 30-year celebration, initiated by Stefano Rosso, highlighting the brand's strong presence in the U.S. and its appeal to a diverse age group. Renzo Rosso's strategic choice of the U.S. market is emphasized. The video also covers the planning of a celebratory event featuring notable talents like Chaka Khan and N.E.R.D., focusing on maintaining relevance to today's consumers.

Who came up with the idea to celebrate Diesel's success?

• Chaka Khan

• Stefano Rosso

• N.E.R.D.

• Renzo Rosso

Why is the U.S. market significant for Diesel?

• It is where Diesel was founded.

• Renzo Rosso chose it to establish a strong presence.

• Diesel products are manufactured there.

• It is the only market for Diesel.

How long has Diesel been in existence?

• 10 years

• 20 years

• 40 years

• 30 years

What age range does Diesel appeal to?

• Only seniors

• 18 to 40 years old

• Only adults

• Only teenagers

What was a key consideration in selecting talent for the Diesel event?

• Their connection to Diesel's founding

• Their relevance to today's consumers

• Their popularity in the 1990s

• Their ability to perform classical music